No. 1 Roadside Assistance Provider in Customer Satisfaction, Three Years in a Row†
8 January, 2009
RAC is the motorist’s first choice for the third consecutive year when it comes to roadside assistance.
In the UK Roadside Assistance Study – an annual independent survey undertaken by consumer research company, JD Power and Associates – RAC ranks the highest in satisfying emergency roadside assistance customers. It has secured the top spot more times than any other breakdown provider.
The survey of 3,000 UK motorists showed that RAC was highly commended in all three factors driving customer satisfaction: timing (time taken for help to arrive and time taken at the scene), operator/dispatcher (including time taken to answer the phone, friendliness and reassurance) and mechanic/vehicle driver (includes appearance, courtesy and the ability to do what was needed).
In addition, the report shows that, in terms of service delivery, RAC’s overall score has improved compared to 2007.
† J.D. Power and Associates 2006–2008 UK Roadside Assistance StudySM. 2008 study based responses from 3,102 responses, measuring opinions of consumers with their roadside assistance provider. Proprietary study results are based on experiences and perceptions of consumers surveyed in October–November 2008. Your experiences may vary. Visit jdpower.com.
